Saturday, June 12, 2010

So here it is?

After working for a solid semester on this campaign, they finally revealed the actual logo that will be used for the 2011 NBA All-Star Game in Los Angeles. It interesting to see the comparison between the direction that we both took with this project. Something I didn't consider was that the Clippers would be the host city. Makes sense though because the Lakers hosted in 2004. That being said, the actual logo feels very corporate and has no real concept behind it from what I can tell. Concept has been lacking in these designs for a good decade now, but in the past they have tried to pull some elements from the host team, such as the cactus in this past years. Maybe when the secondary marks are released we'll see some.

You can find my whole campaign including the logo here:

No comments:

Post a Comment