Monday, June 28, 2010

Because I'm a sports a fan

As you can tell by looking through my work I am a huge sports fan, but I am also a huge sports design nerd. In the future I am going to try to make posts related sports design starting today with some NBA identity updates for the coming 2010/11 season.

Utah Jazz:

The logo is the same, but they changed the colors to ones that are reminiscent of the original colors from the 70's. They also revitalized the New Orleans Jazz identity as a secondary mark. This may be following the throwback trend we've been seeing with Philadelphia last year and Golden State this year. They also changed the typeface of "UTAH" back to that of the 70's mark.

For those who are too young to remember or just didn't know, the Utah Jazz originally played as a franchise in New Orleans giving some relevance to the name. I'm sure there is jazz music in Utah, but that's not what they are famous for like New Orleans is.

Orlando Magic:


The typography has changed finally, replacing the custom-type design that reeked of 1990, but they kept the basketball illustration from 2000. Maybe in another 10 years we'll see a completely new design. Who knows.

Saturday, June 26, 2010

A Nice Find After an Uplifting Interview





While I was riding the 7 Train back from an interview at Major League Soccer, I noticed this man wearing a NY Rangers hat. As I took a closer look, I realized I designed that hat last Fall when I was interning at Madison Square Garden. I had never seen it produced before so I turned on my stalker mode and took a few pics with my cell phone. The last time I had seen the hat was in Illustrator form.

Saturday, June 12, 2010

So here it is?





After working for a solid semester on this campaign, they finally revealed the actual logo that will be used for the 2011 NBA All-Star Game in Los Angeles. It interesting to see the comparison between the direction that we both took with this project. Something I didn't consider was that the Clippers would be the host city. Makes sense though because the Lakers hosted in 2004. That being said, the actual logo feels very corporate and has no real concept behind it from what I can tell. Concept has been lacking in these designs for a good decade now, but in the past they have tried to pull some elements from the host team, such as the cactus in this past years. Maybe when the secondary marks are released we'll see some.

You can find my whole campaign including the logo here: http://briankeyrouze.com/nba_1.html