Wednesday, February 3, 2010

Tekserve Re-Brand

This is my logo for the re-brand of the NYC based Mac specialist computer store - Tekserve. Much of the design is based on customers experience from just being in the store. The store is full of old technology like Mac Classics from the 80's, typewriters, and a working Coke machine from the 60's. It also has that feeling of somebody's living room with hardwood floors, fish tanks, and that clock radio that is still blinking because no one knows how to set it. I used the typewriter key as a design element because is expresses computers while also showing the "americana" feel that you get from the store atmosphere.

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